I don't know about you, but I always read reviews. While in Port Canaveral last week, we were looking for a local pizza place to eat at for supper, so Liz looked up some places on her iPhone and we read all kinds of reviews. Why? We wanted to find the best place to eat. We figured if someone else thought it was good, then maybe we'd think it was good.
I read reviews about everything: Books, hotels, restaurants, TV's... and then I read the following post from Vince Antonoucci:
YelpOne Sunday morning a couple weeks ago a guy here in Las Vegas woke up and had a thought that surprised him, "I think I should go to church today." It had been years since he'd been. He had no connection to any church in Las Vegas. So how does he choose where to go? What do you think he did?
He decided that he would go to the church that had the best reviews onYelp. So he got on his computer and started looking, and decided to try our church, Verve. Not because of an advertisement we had paid for. Not because a friend had invited him. Just because people had given us good reviews on Yelp.
What does this mean for those of us who are pastors and church leaders? I'm not exactly sure, but it definitely means we live in a new world and we'd be dumb to ignore the implications. And so we better be thinking about Yelp and Facebook and how our website looks on mobile devices, and if your service sucks or is irrelevant to people who don't typically go to church -- don't think that's gonna stay a secret, and ...
I'm pretty sure there are some people reading church reviews. It's the culture we live in. So why don't my Hub City peeps write a review of Hub City? Who knows, God might use it to influence someone to become a follower of Jesus.
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