Thursday, December 21, 2006

Some learnings...

Here's what I've been working on today.

We've been trying to get people to come to our Gathering, and while we've had a few people come and a few people stay, we haven't had much success. I've been wondering why and here's an idea.

I think there's some stuff we have to do before people will come to our Front Door (our Gathering). Here's the continuum: It starts with our Relational Networks. These are our friends, neighbors, classmates, family, co-workers, team-mates, etc... you get the picture. These are important. They provide the first step for us to impact people.

Next come Direct Touches. These work best within our relational networks, but don't have to exclusively be within those networks. They can be doors to new relational networks. There are things like giveaways, block parties, backyard BBQ's, coaching your kid's team, volunteering on a city get the picture.

Out of that comes Advertising. As we've discovered, Advertising can be tricky (or fruitless). But when it flows to people who have a relational connection with us it has more impact. There's an emotional connection.

Finally, all of this leads to our being able to get people to our Front Door, our Gathering.

More on this boys are begging for some Dad time.



At 11:47 PM, January 01, 2007 , Blogger Joe said...

Excellent thoughts Jonathan.


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